...There was a time when the use of the words, Yoga and business, in the same sentence, would have been considered shameful. However, when you have a Yoga studio, pay for a lease, advertising, insurance, utilities, and more - you know this is serious business. Whether you own a Yoga studio, or are an independent contractor, your money is on the line, and possibly your life savings.

Many Yoga teachers, and directors, often ask me the following questions: What is my most effective way to advertise? Who should handle the marketing? What can I do about student retention? Why does a Yoga teacher need a sales letter or business plan?

As the popularity of Yoga grows, more Yoga teachers are looking for professional advice to stream line, market effectively, and make their Yoga businesses recession proof. For some Yoga teachers, Yoga has evolved from a sideline hobby to a fulltime Yoga business. Yoga students will not be happy to train and learn with you in a closet.

As a Yoga teacher, your economic survival is at stake. With a fulltime business, of any kind, a surprising amount of overhead will follow. When you own a Yoga studio, you have to wear many hats. If you are already an established Yoga teacher, you went into te...more

Tracing the History of Yoga

...ied to our daily lives.

As time went on, Yoga has progressed and has regarded the inmost experience. Yogis then have focused on how to improve the individual enlightenment, recovery and salvation.

Yogas evidences were first tracked in the archeological evidence which was found in stone seals exhumed from the Indus valley. Yoga postures were traced and seen fro the figures which were illustrated in the stone seals. the artifacts were placed on History books circa 3000 B.C., which was linked to the great Indus-Sarasvati Civilization which was known to be the largest civilization that exist in the ancient world. The Indus-Sarasvati, being a maritime society, exported goods all over Africa and the Middle East. They build up sewage systems and put up geometrical brick roads and constructed multistory buildings.

The Vedas are known as the oldest scripture in the world...more

What Makes ashtanga Yoga Different?

...nd is the breathing technique ad last is the Dristhi of the Looking Place. All these three should work altogether to perform a function.

The breathing is always controlled and synchronized with the movements, in such a way that each movement is accompanied by breath. Ujjayi Breathing is the Yoga Breathing Technique used in the implementation of ashtanga Yoga. Applying this ancient technique is something that you should work on gradually in your daily practise. What you need to master is holding your pose longer at the same time hold your breath. This is an amazing breathing exercise that will intensify your internal fire and will toughen the Nervous System.

Both ashtanga and Tristhana deal with the series of Dristhi. The Dristhi is defined as the point on which you acquire your focus or concentration while doing the Asana. This allows your mind to be purified and stabilized clearly.

Clearing your mind (that is sometimes compared to an over active monkey) and cleansing it is the ultimate goal in the Eight-Limb Yoga or ashtanga Yoga.

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The Process of Yoga Instructor Certification

... lead to yoga certification. If you are thinking of taking a course, make sure you understand what your qualifications will be once you've completed the course.

Many courses offer a deeper study of a particular aspect, or branch, of yoga, such as Iyengar, kundalini, bikram, and others. These are valuable sources of information for those who are considering the path of yoga teacher certification, but desire to focus on one particular discipline.

Finding a yoga teacher training school, with a professional teacher trainer on the staff, is one way to ensure your success as a yoga instructor.

Copyright 2008 - Paul Jerard / Aura Publications<...more

Couples Yoga Positions